The new Timeline for Facebook Brand Pages is now upon us. Here’s how the changes will effect your business page and the new opportunities it presents.
Cover Photo
Create a giant banner that conveys what your brand’s all about. While your photo can’t contain explicit calls to action or Facebook features, it can be an opportunity to be creative and drive your visitors to interact with your brand.
Apps
Apps now have great visibility, the small icons have gone in favour of a larger picture/graphic area which you can choose from your Timeline admin area. There is room for 4 Apps by default, however viewers can see more Apps by clicking the arrow to the right. We think interaction with the hidden apps could be a less, we have no figure’s on this, but it stands to reason, if they can’t see it, they won’t use it.
Fans and Non Fans
Pinning & Milestones
Pinning your campaigns: While it’s no longer possible to set default landing tabs, Timeline’s new pinning feature is a great opportunity for even better campaign positioning. With this feature, you can anchor the most important story to the top of your page for up to seven days. It’s perfect for promoting sweepstakes, contests, and promotions. Plus, it’s visible to both fans and non-fans.
You can now add milestones and choose to make some featured posts larger than others. This can help you promote your campaigns, and create a brand narrative to share with your fans.
Highlighted post example
This page from the official Facebook pages PDF is a good example to explain the new page layout.
Overall our opinion is that businesses have more opportunity to promote their brand, besides the obvious graphic opportunities in the Cover Photo and better branding of the Apps, clever use of milestones and pinning could really make a difference, presenting a more detailed view of your company and it’s history.
The new Facebook Timeline layout is now part of our Social Media package. If you would like to chat about your new Facebook page identity, please get in touch on 01273 777006.
You can view Republique’s Facebook page by clicking here.
(Image sources Official Facebook Pages Overview PDF, and Cola Cola’s Official Facebook page.)
